GE Healthcare Logo

Lara Hanson


Manager, USCAN Systems and Business Operations Support
GE Healthcare

Check out the incredible speaker line-up to see who will be joining Lara.

Download The Latest Agenda

Day Three, March 1 - Achieve Cross-Functional Integration

Friday, March 2nd, 2018


21:00 Maximizing Service Time with Digital Tools

  • Create IT tools that are focused on allowing field service professionals to be in the field with the customer as much as possible
  • Understand the essential principles to follow when building these digital tools

13:00 Toolbox Talks

Attendees will select 2 of the following round tables. Each discussion will last 30 minutes, after which the attendees will rotate.

1. Follow-up: The Holistic Field Service Rep Knows Their Technology
Lara Hanson, Manager, Service Operations Solutions, GE

2. Follow-up: Service is a Product – How to Sell it That Way!
Jeff Yates, National Service and Repair Manager, U.S., Richard Wolf Medical Instruments

3. Follow-up: Discovering Service Revenue from Your Installed Base
Karl Geffken, Senior Director, Marketing - Global Services, Medtronic

4. Integrate Service and Sales to Create a Dual-Sided Profit Center
Marnie Woods, Manager, Field Services and Repair, J&J Medical