Catherine Read

Director, Customer Engagement
Carl Zeiss Meditec

Check out the incredible speaker line-up to see who will be joining Catherine.

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Day Three, March 1 - Achieve Cross-Functional Integration

Friday, March 2nd, 2018

23:20 Panel: Shift from Customer Service to Customer Experience

In the age of the increasingly knowledgeable customer, it is understandable that they want more out of their manufacturer’s service team than to fix a broken part and leave without a word of how they made the repair. By integrating your service and marketing efforts, you not only shift to a CX model, but you also create a more holistic field staff in the process. These service marketing experts help you successfully:

Collaborate more effectively with your marketing team to better get the service message across
Drive home the financial cost of downtime and how better service mitigates this risk
Teach your service team marketing best practices so they communicate more with the customer than the machine